ChannelAdvisor Enhancements, Including Checkout on Instagram, Enable Brands and Retailers to Strengthen Holiday Season Performance
By introducing newly launched marketplace integrations, including the in-app shopping option Checkout on Instagram,
"As our customers' needs and business goals shift with the changing e-commerce landscape,
New Marketplace Connections
- Checkout on Instagram:
ChannelAdvisor'snewly expanded marketplace portfolio now includes Checkout on Instagram, a premier in-app shopping channel for brands and retailers utilizing the popular social platform to reach potential buyers. Checkout on Instagram enhances the shopping experience by making the purchase simple, convenient, and secure. Shoppers will be able to place orders directly on Instagram, and payment credentials are securely saved in the app by Instagram for future purchases. Brands can approve creators to tag their products in social posts, giving consumers even more opportunities to discover their products.
- Expanded Global Reach: Additionally,
ChannelAdvisor'scustomers can increase their global footprint through new international channels including AllSale ( South Africa), CoEdition (US), and MoreCommerce (US).
Solutions for Stronger E-Commerce Performance
ChannelAdvisor'sKeyword Automation for Amazon Advertising: Specifically designed for first-party and third-party sellers, ChannelAdvisorcan seamlessly transition sellers and vendors from time-consuming, manual processes to automated keyword optimization across Amazon Sponsored Products campaigns. Sellers can achieve greater flexibility and control through highly-targeted keywords and customized rules based on their unique performance criteria, to get ahead of wasted spend.
- Support for Amazon Sponsored Display: Through
ChannelAdvisor'ssupport of Amazon'snew self-service display advertising solution, sellers can use reporting to quickly compare campaign performance across all Amazonadvertising types.
- Where to Buy 360 Analytics:
ChannelAdvisornow offers brands a more comprehensive view of performance data for the 'Where to Buy' solution from a streamlined interface. The new reporting dashboard provides brands with immediate access to data on how consumers on the brand sites are interacting with their retail partners, enabling productive brand-retailer relationships.
More to Explore
To learn more about
- Diversify selling channels to help increase consumer demand for their products
- Optimize ad campaigns to help attract more traffic and accelerate sales
- Leverage comprehensive performance reporting to make more informed decisions
ChannelAdvisor Media Contact:
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