ChannelAdvisor Enables Brands and Retailers to Increase Global Marketplace Reach, Personalize Path to Purchase with New Platform Enhancements
"Sellers face a multitude of challenges balancing efficiency and growth," said
Focused on positioning brands and retailers to market, sell, and fulfill to their consumers, the latest updates to the
Marketing Solutions that Encourage Brand and Retailer Collaboration
- Amazon Advertising: Sponsored Brands Support – Manufacturers participating in the Amazon Brand Registry can promote brand awareness and sales growth on
Amazonthrough ChannelAdvisor'ssupport of Sponsored Brands, a powerful complement to the popular Sponsored Products program within Amazon Advertising. ChannelAdvisor'ssolution allows brands to create and manage all Amazonad campaigns within a single, centralized platform to help consumers discover their products and drive sales.
- Where To Buy - Buy Local Enhancements –
ChannelAdvisor'sWhere to Buy - Buy Local solution allows brands to seamlessly connect highly-qualified consumers with offline retail partners, creating a frictionless, personalized shopping experience and strengthening retail relationships. The new Where to Buy on-demand functionality allows brands to track and provide product availability and stock status data to consumers at the local store level. The solution also enables brands to display local promotional text within the Where to Buy - Buy Local experience at the product, category, city, and/or store level. New click and collect support, available in France, gives brands the ability to provide consumers with more retail purchase options directly from the brand's website.
New Selling Channels
- Drop Ship Network Expansion – Through ChannelAdvisor's platform, brands can manage their drop ship retail networks—in addition to third-party marketplace activity—via an automated, streamlined interface, saving time on purchase order and invoice management while reducing inventory errors. With this release,
ChannelAdvisornow supports drop ship connections in Europe, adding to a robust network of U.S. retailers.
- New Marketplace Connections –
ChannelAdvisoris expanding its global channel offerings to include Amazon UAE, Amazon Turkey, Amazon Brazil, Google Shopping France, Allegro ( Poland), Urban Outfitters(U.S.), Free People (U.S), and Anthropologie (U.S.). As a leading marketplace platform, ChannelAdvisor'srobust and comprehensive integrations allow online brands and retailers to create global demand for their products while reaching new consumers worldwide.
New Capabilities to Increase Fulfillment Efficiency
- Support for Zalando Fulfillment Solutions (ZFS) – ZFS allows brands to leverage Zalando's logistics infrastructure to scale fulfillment and provide high delivery standards for their customers.
ChannelAdvisorcustomers can now leverage ZFS through the ChannelAdvisorplatform, providing a comprehensive set of tools for success on Zalando.
- Advanced Batch Shipping Management — Advanced Batch Management allows sellers to increase their warehouse throughput by processing high-volume orders with shipping labels in bulk. With this addition to the Shipping Management Suite, sellers can send batches of orders to multiple fulfillment facilities and personnel simultaneously, automatically select the best shipping rate, and print the appropriate packing slips for each order.
To learn more about
- Create a better consumer path to purchase and strengthen retailer relationships through Where to Buy Local enhancements
- Increase product visibility and sales growth on
Amazonthrough ChannelAdvisor'ssupport of Sponsored Brands
- Accelerate new customer acquisition on both domestic and international channels by leveraging
ChannelAdvisor'snew marketplace integrations
- Optimize fulfillment operations through
ChannelAdvisor'snew drop ship connections in Europe, significantly reducing order processing time
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