ChannelAdvisor Announces New Enhancements To Improve Seller Competitiveness
"Our customers are facing critical challenges orchestrating the consumer's path to purchase--whether that's offering differentiated marketing messages and compelling pricing or accurately forecasting demand," said
New innovations that help retailers and branded manufacturers manage customer satisfaction throughout the customer lifecycle include:
- Amazon Marketing Services (AMS) - Vendors that effectively manage their AMS spend (or investments) are well positioned to win business. According to Bloomreach, over 55% of product searches start on
Amazon, which means that advertising on Amazonis a must have, not a nice to have to reach shoppers.1 ChannelAdvisor'sAMS integration offers a rich solution that can help save time, optimize ad placement and offer business insights through valuable custom reports. With an integration into Amazon'sAPI, ChannelAdvisorcan assist customers in managing their AMS accounts, allowing them to have more access to data and enable automated bidding, suggested keywords, and bulk change management.
- Price Manager -
ChannelAdvisor'sPrice Manager helps sellers with their pricing strategy across marketplaces and webstores. This new pricing technology supports sellers as they work to become more competitive by creating a successful multi-channel pricing strategy. ChannelAdvisor'sPrice Manager simplifies the management and execution of complex pricing rules as part of the overall pricing strategy to help sellers remain competitive. "Price Manager should be seen as a necessity for sellers. It has helped us gain margin and stay competitive through the use of multiple repricers." said Joe Caldwell, e-commerce manager, SIM Supply, Inc.
- Demand Forecaster - Using data gathered from over 70 different marketplaces,
ChannelAdvisor'sDemand Forecaster uniquely provides critical insights into product-level demand by supplying a target forecast to inform data-driven, tactical inventory decisions. With ChannelAdvisor's proprietary algorithm sellers can leverage machine learning to create targeted product inventory forecasts that suggest how many units the seller may want to source, how much inventory the seller may want to keep on hand, what quantity the seller may want to supply to Third-Party Fulfillment, and the answers to a host of other important strategic questions that can improve sales while limiting risk and exposure.
- Support for eBay Guaranteed Delivery - Using this feature formalizes what millions of
eBaybuyers already experience: Fast, reliable fulfillment for millions of orders, many of which ship for free. Now, eBayshoppers will be able to filter out search results based on guaranteed delivery days.
- Seller Fulfilled Prime in
UKand Germany- ChannelAdvisorhas extended this program to the UKand Germany. Seller Fulfilled Prime allows sellers on Amazon Marketplace to offer products with Prime badging, without having to utilize Fulfillment by Amazon(FBA). The Seller Fulfilled Prime program can enable sellers to increase their sales by gaining access to the Prime customer base as long as they uphold the commitment to maintain the high quality bar Amazonhas set.
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