ChannelAdvisor Announces Enhancements to Help Drive Ad Spend Efficiency on Amazon
"This is a critical time for brands and retailers to connect with browsers and buyers, but customer acquisition can often prove cost-prohibitive," explains
The platform's new enhancements designed to help brands and retailers accelerate sales performance through advertising and marketplace growth include:
E-Commerce Solutions for Improved Efficiency
- Ad Performance Rules for
Amazon Advertising: Brands and retailers that advertise on Amazon can now easily evaluate and eliminate low-performing sponsored campaigns with ChannelAdvisor'snew Ad Performance Rules for Amazon Advertising. Advertisers can set custom parameters for each campaign, allowing them to pause underperforming ads automatically. This additional layer of automation helps drive ad spend efficiency and saves time for advertisers to focus on other important tasks.
- Focus on Client Experience:
ChannelAdvisorcontinues to take pride in delivering an exceptional user experience to its clients. In this release, ChannelAdvisorhas simplified and improved the efficiency of managing listings across multiple marketplaces. In addition, order management has been streamlined to help sellers keep pace with their sales success and be more efficient and effective at the task they perform most frequently, order fulfillment.
- New Marketplace Integrations:
ChannelAdvisoris committed to helping brands and retailers expand globally through its existing support for over 100 marketplaces. Adding to its leading network of marketplaces, ChannelAdvisorhas expanded its support for Afound (AT/DE) in addition to offering new integrations with Atlas for Men ( UK), ComEd (US), Galaxus (CH), OfferUp(US), and Shop Premium Outlet(US).
- New Dropship Connections: For US-based sellers that need help streamlining their dropship operations,
ChannelAdvisornow offers support for first-party integrations with Boscov (US), Dollar General (US), Nautica (US), Kohls (US) and Staples (US).
More to Explore
To learn more about
- Support margin by leveraging
ChannelAdvisor'snew Ad Performance Rules for Amazon Advertisingto help reduce wasted ad spend
- Diversify selling channels through new emerging marketplaces and first-party dropship connections
- Easily manage marketplaces and order fulfillment in
ChannelAdvisor'snewly enhanced user dashboard
ChannelAdvisor Media Contact:
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